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Honda add worth a view
| Message Board > Found on the web > Honda add worth a view |
| Mofo User Info... | This is REALLY fantastic!! Mind-boggling!! if it is true, I don't know, thats one LONG ASS room. Take a peek at this Honda Accord ad. Be sure to read below first. Then click on the link at the bottom... A really amazing demonstration of coordination..... There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Shortcut to: http://www.albinoblacksheep.com/flash/honda.php - Sun, 5 Mar 2006 10:00am | ||
| crow User Info... | That was WICKED!!!!!Real?????Questionable, but great commercial! - Sun, 5 Mar 2006 10:21pm | ||
| Nik Olaz User Info... | Thats fucking awesome!! - Mon, 6 Mar 2006 12:59am | ||
| Mofo User Info... | I have had a really hard time believing that there were no animations added, however the production company insists that none were used, here is another link with more info on the making of it. http://www.opinion.telegraph.co.uk/news/main.jhtml?xml=/news/2003/04/13/nhonda13.xml&sSheet=/news/2003/04/13/ixhome.html - Mon, 6 Mar 2006 11:00am | ||
| ROSS B AY User Info... | Ho-ly shit....... - Mon, 6 Mar 2006 3:30pm | ||
| Mutilashawn User Info... | man I love stuff like this. I used to try and make set ups like this when I was a wee lad, a la Mouse Trap. never worked though. - Mon, 6 Mar 2006 4:07pm | ||
| Mi*coll* User Info... | What is this called? A Rube Goldberg machine?? Pretty cool ad, i must say. - Mon, 6 Mar 2006 9:33pm | ||
| Mofo User Info... | Rube machine indeed, 6 million dollars and 606 shots just to sell a car...that would have been right up his alley - Tue, 7 Mar 2006 3:15pm | ||
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